Radar 10am: Weekly Wrap June 1
Looking back on the week’s highlights in the online and social realm, from a creative standpoint. 10am One Thing Posts Rugbeer (written by BJ Vicks) Pepsi ‘Live for Now’ partners with Twitter (written...
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Radar DDB 10am One Thing: Beer Fridge
What happens when you place beer fridges stocked with Molson Canadian throughout Europe with only one way to open it? People find that one way to open it. The Beer Fridge, a project by Rethink, could...
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Radar DDB 10am One Thing: Chipotle’s “The Scarecrow”
Mexican-themed restaurant chain Chipotle enlisted the help of Oscar-winning animation house Moonbot Studios and Fiona Apple to create a short film, “The Scarecrow“, to promote sustainable farming....
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Radar DDB 10am One Thing: ASICS Treadmill Challenge
For most people, a marathon is a passive event that we observe on TV. Perhaps we make a flippant comment about how we “could do that” (if we had the time) or about how “they aren’t running that fast,...
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RADAR 10AM ONE THING: Google Search Reunion
We tell stories everyday. In our personal lives, in our work, and even to ourselves. But not everyone is a great storyteller. Think about it. Think about the people you know. How many of them are...
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Radar DDB 10am One Thing – Jelly
Six Degrees of Separation is no more. According to a few professors at Cornell University, the heavy use of social and mobile has brought us down to about four degrees of separation. Co-founder of...
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Project Radar: March Madness – Part 1
I’m thrilled that it’s March Madness again. I love basketball and this bracket is one of the most interesting picking scenarios in sports. It’s a single game elimination tournament. Anything can and...
View ArticleNetflix use of tropes demonstrates, “You gotta get it, to get it.”
Netflix, the world’s leading Internet television network, continues its use of tropes in its latest Canadian brand campaign to demonstrate the value it provides to viewers. The creative platform,...
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