Quantcast
Channel: DDB Canada Blog » social
Viewing all articles
Browse latest Browse all 8

Radar DDB 10am One Thing: ASICS Treadmill Challenge

$
0
0

For most people, a marathon is a passive event that we observe on TV. Perhaps we make a flippant comment about how we “could do that” (if we had the time) or about how “they aren’t running that fast, are they?” To answer both those comments, ASICS marathoner Ryan Hall has an average pace of 4’46″ per mile. I don’t know how long I could last running a marathon pace 4’46″ per mile but that’s what ASICS challenged consumers to do in its treadmill challenge. The running brand set up a treadmill, and the necessary safety equipment, to run at Hall’s pace and then put the best results of its experiment on YouTube. As one would suspect, 4’46″ is a really really fast pace, one that many of the participants failed (and flailed) to match for any length of time:


Viewing all articles
Browse latest Browse all 8

Trending Articles